Date: 26 + 27 October 2024 ⋅ Munich Trade Fair Centre
Dear Beauties,
In a world that is often characterised by hectic and stress, BEAUTY FORUM MUNICH offers a unique retreat - a place where beauty is not just superficial, but a source of inner strength and self-confidence. It's not just about products and treatments, but about the feeling they convey - the feeling of loving and accepting yourself as you are.
There were some special innovations in 2023:
Even before the official opening of BEAUTY FORUM MUNICH, there was a cooperation in the field of medical beauty for the first time this year - the well-known anti-ageing congress held as part of BEAUTY FORUM MÜNCHEN was integrated into Reviderm's medical beauty symposium, which took place on Friday and thus extended the actual beauty weekend.
The beauty weekend itself kicked off with an opening ceremony at the BEAUTY STAGE, which introduced you to the world of beauty. At the BEAUTY STAGE, you could experience a colourful mix of company presentations, shows, championships, beauty and promotional talks throughout the weekend.
Podiatrists watch out! The FUSS FORUM was an interactive place where visitors could not only hear, but also see and experience - exciting demonstrations and demos directly on the foot!
Furthermore, you could be inspired by young companies in the start-up zone, which have the best prerequisites to soon be among the big players with new products and fresh ideas.
You could also explore our interactive activity and participation areas. There, visitors could take part in a Zumba or yoga session, have their make-up touched up and/or show off their creativity around the theme of "Winter Wonderland" in the nail contest!
Our exclusive selfie campaign was brand new at our selfie spots, which were distributed throughout the exhibition halls with a wide variety of motifs to capture individual memories. You could win 1 of 10 exclusive beauty boxes filled to the brim.
Our trade fair visitors went home not only with new products and new expertise, but also with a renewed sense of self-esteem, self-love and the conviction that true beauty comes from within and radiates in each of us.